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Wharton Professor Jonah Berger: “Contagious”
- March 18, 2013 6:00 pm
- March 18, 2013 7:00 pm
- Penn Bookstore, 2nd level
- 3601 Walnut St, Philadelphia, 19104
Berger explores and attempts to distinguish the factors behind why some things catch on and others do not. He combines groundbreaking research with stories to explain the secret science behind word-of-mouth and social transmission.